Studio 21 has more than one face. We are on Hollis Street in Halifax with big windows that allow passers-by to see our latest exhibitions; we have a somewhat different look at the art fairs that we attend, depending on which artists are featured and where the fair is; and now we have a new online face. This new website is developed by a remarkable team at Halifax’s Norex – one of Canada’s most innovative companies. To understand how different they are, you only have to know that within the ranks of their staff are three Olympians. One couldn’t ask for more.
Studio 21 asked Norex to build a new website as part of our strategy to develop new export markets for our artists, beyond Atlantic Canada. We would like to reach new clients who aren’t in this region. An engaging online presence pairs well with our travels to exhibit at art fairs.
We suggested to Norex that art websites often don’t give users a very good idea of the materiality or the context of artworks. Their design team has given us a new look that we think addresses this challenge well. It has much more interactivity than our old website and the images really look like they are occupying space in a gallery setting. Please fully explore the site. We are hoping that your pleasure in using the site will generate an interest in our artists, and in buying their work. You can contact us directly from each page if you would like more information.
Thanks are due also to the Province of Nova Scotia Creative Industries Fund and the Center for Women in Business at Mount St. Vincent University for supporting this new marketing effort.
We are planning to add to our Blog weekly. Check our social media accounts to see if there is new content, or come back to the website regularly.